C Interactive carried out research in conjunction with selected retailers. The results show a resulting uplift in footfall of over 23% following a centre radio advertising campaign. We are happy to provide you with the full results, please complete your detals and we will send them to you.

From across the pond... Mall Radio research, USA 2007

The Mall Radio Network promotions or advertising played in the common areas appeared to have a strong influence on purchases made in the mall. Almost 50 percent of survey participants had ever made a purchase based on promotions or advertising played in the common areas.

The participants in the pilot study spent a considerable amount of time exposed to Mall Radio content in the mall common areas - 44% of their total time in the mall on average. Women respondents spent more time in the mall on average compared to men but spent a lower percentage of their time in the mall common areas.

Virtually all of the survey participants (97 percent) heard the Mall Radio music in the common areas of the mall. Almost one-third of participants heard the advertising in the mall.

Overwhelmingly, the survey participants found the music playing in the common areas to be either just the right volume or slightly too low.

Shopping behaviour: Netting Butterfly Shoppers.

Tactics Europe Edition Feature, Issue 111 2007

"As far as getting shopper attention is concerned, we must consider first of all the psyche behind PA/Tannoy messages. Typically our mentality and thoughts regarding this media turn our attention to football stadiums and public locations like airports, where messages are of significant importance - most consumers' initial reaction is to tune in, just in case the message is security or evacuation related... therefore your shoppers are already predisposed to listen to those messages and are tuned in, yet the experience itself doesn't detract them from shopping itself. You don't have to stop or read a poster or look at a screen, but instead we humans absorb this content as we go along - consider how we can eavesdrop on conversations so readily and tune in to different conversations at our own will...the same applies in the shopping centre, where consumers exact an active listen... ears prick up and focus in on keyword or triggers that we consider suitable or relevant to us (e.g. a "buy one get one free" promotion)...As a media, audio is very powerful. It is all encompassing, reaches everyone in the centre, but doesn't stop us in our tracks. We know that retailers have enjoyed significant returns on using the audio media to drive consumers into their stores. Butterfly shoppers who haven't predetermined where they'll visit are certainly influenced by this type of media".

Arbitron Retail Media Study 2005

On hearing a retail audio commercial or promotional announcement...

• 41% made a purchase they weren’t planning to make
• 36% purchased a different brand from the one they originally intended
• 46% recall hearing retail audio
• 57% think ad supported retail audio is acceptable
• 18% recall hearing retail audio when asked afterwards
• 25% think retail audio advertising would influence purchasing decisions