Shopping centres are an advertiser's dream environment - a huge audience, already out of home, with a purchasing mentality, at the point of purchase itself!
Many of these consumers see the mall as much as a destination as anything else, and are what we consider as 'butterfly' shoppers - ready to be influenced, ready to purchase.
centreradio understands shopper behaviour, and delivers impactful campaigns for advertisers either to create strong brand awareness and identity, or as directional media to bring consumers to purchase or simply just drive them into store.